COLOUR MATERIAL POETRY

Discover the Beauty of Color and Material with Colour Material Poetry, TCW's signature studio practice. Our creative process explores the interplay between color and material, revealing the unique personality of each hue through a distinct material lens.

The ongoing practice takes a journey to self-discovery as we encourage you to observe and absorb the forms in which color exists in our daily lives. Exploring every color through new materials, nuances, and stories, and trace their narratives through dominant hues and material layers.

By recognizing and decoding the co-existence of colors and materials, we uncover their unique poetry, each one conveying a myriad of emotions and meanings. Our ongoing project compiles a series of photographic color boards, inspiring you to appreciate the beauty of color and material coexisting in harmony.

TCW's Colour Material Poetry workshop is customized to your needs and unlocks the enchanting world of color and material. Our unique creative process is designed to provide valuable insights to creative studios and industrial teams, helping them develop a sensitivity towards the subtle nuances of found colours and enhancing their visual comprehension capabilities.

Masterclass Mahindra & Mahindra Cross Functional Team