SERVICES

FUTURE GAZING - Contextual Future Gazing Reports are generated and expressed through tools like Future emotion landscape reports, Future Design Direction reports, Colour Harmony reports, Material Boards, and CMF (colour, material, finish) reports with execution-level handholding. 

TURNING INTANGIBLE IDEAS INTO TANGIBLE REALITIES - With an eye on the future, we identify and understand emerging life trends to ensure our design directions remain emotionally impactful. Our emphasis on emotional resonance guides us in decoding and expanding upon creative & strategic objectives. This approach ensures our design reports carry tangible value across various mediums, bridging the gap between strategy and expression.

VALUE-DRIVEN CMF STRATEGIES & EXECUTION SERVICES - CMF ideation is the process of improving the sensory qualities of a product while keeping in mind that consumers tend to associate those qualities with their personal experiences and usage. By effectively redesigning the object's "soft" characteristics such as colour, materials, and surfaces, it is often possible to create new sensory and functional values without drastically changing the production process.

STORYTELLING THROUGH DESIGN - Our approach goes beyond visual appeal to weave impactful stories. We craft compelling narratives that intricately blend a brand’s identity with the sensory experiences of consumers.

Industry Relevance of our work

The significance of design in business is widely recognized. However, colour communication is a crucial aspect of various industries. Our team specializes in making strategic decisions related to color, material, finish, and futuristic visual interpretations, as well as art direction, to bring a brand's vision to life. At TCW we strategically incorporate colour standards/systems as a part of visual storytelling, along with giving careful consideration to its relativity with material forms, finish/textures, patterns. 

We have honed our expertise in a variety of colour systems:

Diverse Colour Systems: Pantone, Asian Paints (Décor), Natural Colour System (NCS).

Metallic Colours: Glasurit, Akzonobel.

Effect Pigments: BASF, Merck.

Specialty Textured Wraps: 3M, Kurz.

Digital Systems: HEX, Coloro, LAB, LCH.

Our years of experience have equipped us to leverage the unique strengths and navigate the limitations of each system, ensuring optimal use in our projects.

WHY NCS FOR WORKING AND SPECIFICATIONS - "We chose NCS for its ability to encourage creative expression, enabling us to conceptualize and communicate colours that go beyond the usual ranges. This is especially useful in interactions with clients, as it helps in visualizing and refining colour nuances. Although our process involves digital specifications for initial colour directions, we emphasize the use of physical swatches for their tangible accuracy and reliability in final colour execution."