COLOUR RESEARCH 

TCW takes up self-initiated colour experiments and industry commissioned projects. We decode colour expressions to generate a rich pool of colour knowledge. We feel that this knowledge helps us build balanced colour strategies be it for consumer products or services brands.

Our research methods are designed to understand the significance of colours in Indian Colour Ecology. It is imperative to get a comprehensive view of the Indian colour ecosystem: its past, present and future. Visible and Less Visible, Material and Non-material values get transformed into emotional gestures. A lot of times these gestures are responses to colours. It is important to analyse these metaphorical relationships, as the analogies evolve with time. This requires a continuous study in order to keep a pulse of the undercurrents.

We believe that research around colour and culture, human emotions, moods, evolving meanings will go a long way, helping us to be one the finest repository of Colour knowledge based in India.